The Barbadian singer sexy twenty five years, today introduced its latest advertising campaign for signing collaboration casualwear River Island.
Once again, Rihanna has created a collection based on her own style: "I designed everything I wanted to take, exactly as I wanted to take," he said. Thus, discovering the navel tops, oversize silhouettes, baseball jackets, pants to mid thigh heel boots sporty look. The slogans "G4L" and "Rihanna" was seen on shirts and sweatshirts and even underwear.
The campaign was launched with ambinete inspired by the streets of New York. The upstream snapshot was photographer Lachlan Bailey with Mel Ottenberg styling and creative direction of the singer-stylist pop star, Yusef Williams, chose the hairstyles of the models Ji Hye Park, Nayasha Kusakina, Milou Van Grossen and Tati Cotliar, while the makeup artist Gucci Westman nose powdered them.
This collection will be released in two phases. A first selection of more casual air to be available in September and the rest, a collection of more urban face Christmas in November.
Do not miss the video with the making of the campaign.
